IBID REPRESENTATIVES JOIN MAYOR BOOKER, EAST WARD COUNCILMAN AMADOR, AND CONVENTION & VISITORS BUREAU TO INTRODUCE THE NEWARK TROLLEY
Ironbound Business Improvement District President Steven T. Yglesias joined Mayor Cory A. Booker, East Ward Councilman Augusto Amador, Deputy Mayor & Brick City Development Corporation Chairman Stefan Pryor, and New Jersey Devils Co-Owner Michael Gilfillan to introduce the Newark Trolley, a complimentary shuttle service delivering Prudential Center event-goers to the doorstep of the vast dining, retail and cultural destinations of the city’s Ironbound Business Improvement District.
The launch of the Newark Trolley was coupled with the issuance of new brochures and marketing resources, including a website that will publicize restaurants in both the Ironbound and Downtown areas. The Trolley will be road tested in the Ironbound during the playoffs segment of the current New Jersey Devils season and other arena events that follow this year, with the intent of running the Ironbound line throughout next year’s NJ Devils season. The expansion of the service to other Downtown destinations will be evaluated and launched, sponsorship permitting.
The Trolley will be operated by Gray Line, recognized as a leader in the tour industry, and managed jointly by the Greater Newark Convention and Visitors Bureau, a business unit of Brick City Development Corporation, and the Ironbound Business Improvement District. Several partners will contribute promotional and sponsorship support to the service including the New Jersey Devils, Prudential Center/AEG Facilities and the Anheuser Busch “Responsibility Matters” initiative conducted locally by Jersey Eagle Sales Company.
Visit www.NewarkTrolley.com for more information on the program.