NEWARK, N.J., November 3, 2009 – The Ironbound Business Improvement District (IBID) joined with Mayor Cory A. Booker, Councilman Augusto Amador, Keep the Children Safe Foundation in partnership with the Portuguese American Police Association (PAPA) and the Newark Public Schools to sponsor the annual Halloween Parade and Trick or Treat celebration on Ferry Street.
“Children deserve a fun and safe night out on Halloween,” said Councilman Amador. “This is a great community event.”
Councilman Amador and representatives of the IBID and the Brick City Bicycle Collective met event participants at Peter Francisco Park for the start of the Ironbound Halloween Bicycle Scavenger Hunt.
More than 750 participants joined the parade and enjoyed a Halloween party held at the Ironbound Recreation Center. Stores on Ferry Street participated by remaining open late, decorating for Halloween, and providing treats to the children. “Promoting the Ironbound business district, maintaining traditions, and providing a safe and clean environment is good for the community and good for the City,” added Seth Grossman, Executive Director of the IBID.
The IBID also joined with Councilman Amador to support the Brick City Bicycle Collective by sponsoring the organization’s first Ironbound Halloween Bike Tour and Scavenger Hunt. The Councilman, a bicycle fan who is contributing to plans to make Newark more bicycle friendly, worked with Zoe Baldwin, founder of the Brick City Bicycle Collective, and the IBID to ensure a fun and safe event that also highlighted how increased bicycle ridership can contribute to a cleaner environment and reduced traffic congestion. “Our goal was to have fun and introduce people to all the great things in the Ironbound, but also to bring attention to the need for better bicycle planning as part of ongoing revitalization efforts throughout Newark,” said Baldwin.
Councilman Amador joined IBID representatives and Halloween Parade participants behind a banner celebrating the IBID’s “Meet Me in the Ironbound” campaign.
Bike enthusiasts from all over Newark gathered in the Ironbound at Peter Francisco Park near Penn Station, many dressed in Halloween costumes, to get the event started. The rules were simple; get a map, ride your bike, complete several challenges by following the clues and win prizes. The Tour involved a route down Ferry Street and Wilson Avenue to Delancy Street, up Chestnut and ending at Hell’s Kitchen restaurant on Lafayette Street. Councilman Amador donated watches and Mompou Tapas and Wine Bar provided gift certificates as prizes for scavenger hunt winners and the best costume. The IBID contributed baseball hats and t-shirts for all participants.
“The IBID enthusiastically supported this project,” stated Renato Baptista, IBID Vice President and a longtime Ironbound resident. “Urban bicycling is a convenient and useful way to get around the city.”
“Supporting multi-modal transportation is necessary for a sustainable city,” concluded Councilman Amador. “Bicycling is a mode of transportation many residents use and touring our historic city is not only great fun, but can also be a learning experience.”