IBID Pitches in to Support Capital One Bank’s Free Book Fair at Ironbound Branch Office

NEWARK, N.J., September 20, 2010 – Maria Henriques, Manager of Capital One Bank’s branch office on Market Street in the Ironbound, enjoyed reading books during her summer vacations as a child. To promote positive opportunities for young people in the Ironbound community, Henriques launched a Free Book Fair at the branch during the month of August, making books of all types available for free to children of all ages.

To help spread the word about the initiative, Henriques turned to the Ironbound Business Improvement District (IBID) for help.  As an IBID board member, she knew the business and commercial property owners of the Ironbound BID would step up and contribute to a good local cause.

“With the help of my colleagues from Capital One Bank and the IBID membership, along with our customers and other Ironbound residents, we were able to collect nearly 1,000 books to share with the young people of our community,” noted Henriques. “I grew up in the Ironbound, so being able to give back is personally gratifying while also advancing Capital One Bank’s mission to support the communities we serve as volunteers and contributors to local programs and organizations.”

Zelia Corey, Capital One Bank’s District Manager, said that Capital One supports a wide range of charities like the March of Dimes, the Red Cross, Ronald McDonald House and the American Diabetes Foundation in addition to local programs like the Free Book Fair and financial literacy campaigns. “Whether it’s in our branches or out in the community, Capital One Bank is committed to investing in Newark to help it grow and thrive,” Corey added.

Seth A. Grossman, the IBID’s Executive Director, said that flyers and email blasts about the Free Book Fair helped spur interest and book donations from members in the Ironbound District. “We are pleased to have contributed to the effort organized by Maria Henriques at Capital One Bank, and look forward to collaborating on other projects that benefit the people of the Ironbound in the future,” Grossman concluded.

For more information, contact the Ironbound Business Improvement District by phone at 973-491-9191973-491-9191, by email at nwkibid@aol.com or visit the IBID web site, www.GoIronbound.com

Ironbound Business Improvement District

(left to right) IBID Executive Director Seth A. Grossman, Capital One Bank District Manager Zelia Corey and Market Street Branch Manager Maria Henriques display a small sample of the nearly 1,000 books collected in the Ironbound this summer to share with young people from the community.

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