AAA members trust the information and recommendations provided through the club’s TourBooks®, magazines, websites and more when it comes to the best places to eat, shop and stay when they are traveling for business or pleasure. Based on the experience of several club representatives from AAA New Jersey Automobile Club, a division of AAA Southern New England, during a visit to Newark’s Ironbound District, members may soon be learning more about the area’s renowned restaurants, international shopping and old world ambiance; all just minutes away from Newark Liberty International Airport, New York City and the Meadowlands Sports Complex.
“Ironbound visitors feel like they are transported to Europe or South America instead of just a few miles from Manhattan,” said Mary Wyatt, the club’s Senior Vice President, Marketing & Publications. “That’s the kind of travel experience our members look to us for and the ability to provide them with insider tips on local dining and shopping hot spots, as well as where to stay and how to get there, will create exciting new possibilities.”
AAA club members come from Essex, Morris and Union Counties in New Jersey; Rhode Island; Massachusetts; Fairfield, New Haven and Litchfield Counties in Connecticut. As part of the club’s growth in the GardenState, specialists are looking for new and different destinations in the tri-state area to recommend to their membership base of over 3.5 million members.
Wyatt, joined by Anne Morrissette, Marketing Specialist, Partnerships and Promotions and Christina Santos, Marketing Specialist, Branch Operations and Events, enjoyed a lunch of Spanish-style tapas and a stroll along Ferry Street, the heart of the Ironbound District. Newly updated through a multi-million dollar streetscape improvement program, Ferry Street is lined with restaurants, bakeries and coffee shops featuring specialties that reflect the Ironbound’s Brazilian, Portuguese and Spanish influences, stylish boutiques with fashions you won’t find at your local mall, plus gift shops, jewelry stores and more. Because the Ironbound is located in Newark’s Urban Enterprise Zone (UEZ), shoppers pay just 3.5% sales tax at qualified local stores.
“AAA New Jersey Automobile Club has long been dedicated to helping Newark grow and thrive,” said Betsy Adey, President of the AAA New Jersey division, who also serves on the board of the Newark Regional Business Partnership. “AAA New Jersey has strong ties to the Newark area, from our first office, which was located in Newark when we were founded in the early 1900s, to our senior staff joining the board of the Newark Convention and Visitors Bureau. I am pleased to share some of Newark’s top destinations with my colleagues and am excited about how our new partnerships will help Newark businesses to grow and show our members the hidden gems in the city,” said Adey.
“Newark’s Ironbound District has always been one of New Jersey’s top dining destinations,” noted Seth A. Grossman, Executive Director of the Ironbound Business Improvement District (IBID). “The Ironbound is also in the center of the action for the best in professional and college sports, entertainment and the arts. Within walking distance of the PrudentialCenter and Red Bull Arena, the Ironbound is just around the corner from NJPAC, the NewarkMuseum, historic Symphony Hall and the City’s many emerging art galleries. A visit to any of these world-class facilities is just an event; dine in the Ironbound as part of your trip and it becomes an experience to remember.”
For the past several months, representatives of AAA Southern New England, AAA New Jersey Automobile Club and the IBID have been working together to create opportunities to showcase the best of the Ironbound to the club’s members locally and throughout its region. Plans include marketing programs and a special event on May 14th at Sport Club Portugues where Ironbound business owners can meet with the Club’s representatives to talk about how they can cater a partnership to fit the merchant’s needs while driving the AAA members into their locations.
Visit GoIronbound.com for complete dining, shopping and services directories, plus other information about what’s happening in the Ironbound District. You can also follow news from the district at Facebook.com/goironbound.
AAA representatives believe their members will want to know more about the Ironbound District’s fish and produce markets, bakeries and wine shops, great dining at local restaurants and shopping for clothing, jewelry and more.